WE DEVELOP MEANINGFUL SOLUTIONS
At its core, our work is about the big idea. Product, service and experience are the means of achieving enterprise goals. Creating meaning and leveraging emotion are the backbone of our work. We believe this is the key to business sustainability.
Take a look of some of our work…
Strategy meets emotion to disrupt the category and reinvigorate an underleveraged brand. All-new brand, package and graphic elements were developed to craft a consumer insight-based experience tailored to reintroduce Tang to a new generation of consumers. Recognized by Fast Company as one of the best rebranding efforts of 2010 and featured on The Dieline and Lovely Package.
More than a "concept car," this product vision and its updates have provoked, inspired and aligned internal teams at KitchenAid for nearly a decade. Its reach extends far beyond refrigerators, having influence over the entire kitchen suite. At last count, the refrigerator alone has generated over 40 patentable innovations and continues to be a reference for design and user experience.
A timeless classic that delivers on the promise of a no-leak clear lid with added safety and convenience of a rocking steam valve. A Good Design Award winner and Spark Award finalist, these colorful containers are recognized industrywide for resolving form, function and foodie sensibilities in a celebration of Pyrex heritage and modern living.
Shortly after the acquisition of many national appliance brands, Whirlpool began looking at new technology and platform opportunities. During the span of a successful three-year relationship, this collaboration generated a strategy for integrating color touch screen technology across Whirlpool's entire suite of brands and appliances from the kitchen to the laundry room.
Strike, measure, drive and cut. These are the essentials for the urban home. Informed by the way people actually use tools--hanging pictures, ordering blinds, assembling furniture and opening packages--the design reduces the tool set to the bare essentials. A tool kit for modern living, worthy of a place of honor in any kitchen or closet.
